CRE investment brokerage SAGE launches in Morristown

Following its involvement in the sale of the Metropolitan Lofts in Morristown announced earlier this month, SAGE Investment Real Estate Advisors is making its official debut.

Based in Morristown, co-founders and partners Steve Tragash and Greg Pine lead SAGE, a fully integrated provider of commercial real estate investment services.

The two industry veterans boast more than 35 years’ experience. Both come from Livingston-based Gebroe-Hammer Associates, where they worked side-by-side for nearly two decades. Combined, the leadership team has closed transactions totaling several billion dollars.

With SAGE, the company says its focus is on guiding clients toward their investment goals with transparency, market experience and effective communication.

To form its vision and shape its business model, Tragash and Pine conducted interviews with both customers and key players in the space: generational and institutional sellers, as well as a range of investors.

“We wanted to get a handle on what today’s sellers and investors really want from their brokerage firm, not what they have had to settle for,” Pine said.

He noted the launch intentionally coincides with the start of 2024. “New year, new brokerage firm offering a ‘fresh take’ on the seller/buyer experience,” he continued. “We strongly believe in and know there is demand for our product. As further proof, thankfully we already have a number of property marketing assignments and closed deals.”

The firm focuses on the New Jersey and Pennsylvania markets. According to Pine, SAGE recently marked its first two transactions in North Jersey.

Recently, Tragash worked with Gebroe-Hammer and Berkadia to handle the sale by Veris Residential and Woodmont Properties of a 59-unit, Class A multifamily property in Morristown – Metropolitan Lofts.

“We are excited about bringing a new energy to the commercial real estate brokerage sector as a whole, and the multifamily-focused category specifically,” said Tragash, noting SAGE also handles shopping centers, mixed-use developments, industrial assets and land for future development.

“We want our focus to constantly be on how can we continue to improve and evolve both in business and as people – taking what we’ve learned from our dealings with current and prospective clients,” added Tragash.

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Author: Jessica Perry